So far I’ve done two public tastings of Modern Times prototype beers. Both have been exceedingly helpful because they’ve shined the unforgiving glare of public opinion on an otherwise insular process.
When a stranger takes their first sip of a beer at a tasting, they can’t hide their reaction behind a computer screen. That is what has made the tastings so useful, if a bit anxiety inducing. Even though the whole purpose of the tastings is to receive constructive criticism, I can’t help but want people to like the beer. I like the beer, so I want them to like it too.