You may recall our plan to release 16 new beers this year on an ambitious scale: 4 canned seasonals & 12 bottled special releases.
Happily, we are a bit ahead of schedule. Booming Rollers, our spring seasonal in what is essentially a rotating IPA program, was packaged last week and began hitting shelves in force this week. This 6.8% ABV IPA was ready earlier than anticipated, and we couldn’t justify holding back a fresh IPA just to meet the arbitrary seasonal bloc of March through May. It remains to be seen if we’ll actually be able to keep it on the shelf for that period; early indications are that it’s moving rather quickly.