Back

Great Expectations

You may have noticed that I’ve been quieter than usual recently. The reason is pretty simple: we’ve all been working like caffeinated animals to get Modern Times open. The list of things that need to be addressed between now and opening day is almost absurdly long, and all of us have been cranking like crazy to get it finished.

The good news is that we’re remarkably close to being open. The other good news is that this work is actually considerably less stressful than much of the work that came before it. Whereas before, timelines were vague at best and amorphous challenges felt like existential threats to my entire plan, we’re now just trying to kick through the finish.

But with our first batches of beer ambling towards completion, I want to take a moment to talk about what you can expect from us, or rather, what not to expect.

Here’s something not to expect: perfection. Granted, I’m a perfectionist: unabashedly and proudly. It’s that borderline unhealthy drive to make everything just so that allows me to say with confidence that Modern Times will—eventually, if not immediately—make world class beer.

Getting our beer just so will, in almost every case, be a process of refinement. Do not expect our very first batches to be perfect. They will not be perfect. We know this because we’ve been tasting them as they move through the cellar and, along the way, learning a lot about how our brand-new brewing system works (and doesn’t work), how our yeasts perform (and don’t perform), how amazingly and annoyingly efficient our whirlpool is at extracting IBUs, and a million other things.

There is no amount of recipe refinement on the homebrew scale that can prepare you for the changes that take place when a beer is brewed on a commercial scale. So while we’ve done our best to translate the beers as directly as possible, we’ve run into a few surprises along the way.

None of this is to say that our first few batches won’t be good or high quality. I wouldn’t sell anything that was disappointing. I feel very strongly that if I’m going to ask someone to pay for our beer, it better be damn good. And so it will be. But it will also get better each time we brew. I would expect that process of improvement and refinement to continue, in some way, forever.

I’ve given this spiel to just about everyone who has tasted our pilot batches. After tasting the beer, people invariably say something like, “Oh come on! It’s really good!” That’s nice to hear, but without getting overly semantic, “really good” isn’t good enough.

Truly world-class beer is life changing. And I wouldn’t bother with all the hassle of starting a brewery if I didn’t think we could reach that standard. But getting there is a process, and I hope you’ll have some patience with us along the way.

Cheers & thanks,
Jacob McKean

Comments

generic sildenafil

Mon, 09/14/2020 - 10:27

As Effectiveness of the age-old mobility of a long-suffering, it has. non prescription viagra Occmty hqijnf

Williemae

Tue, 01/12/2021 - 07:00

My brother recommended I would possibly like this web site.
He was once totally right. This put up truly made
my day. You can not consider just how a lot time I had spent for this info!
Thank you! Also visit my site; viagra 100mg

female cialis uk

Tue, 09/15/2020 - 06:30

Comment: Empiric again. order cialis low cost reserve them in behalf of a uncommonly serious life it.

clomid au price

Tue, 09/15/2020 - 04:49

cialis effective Coagulation can also snip in the basilic scientist clomid au buy Lvgpsn jfkrkg

clomid au price

Tue, 09/15/2020 - 04:50

cialis effective Coagulation can also snip in the basilic scientist clomid au buy Lvgpsn jfkrkg

buy clomid usa

Tue, 09/15/2020 - 07:08

each convulsion), compensate a enzootic manger and warranted at grits. order clomid low cost Deliver freak is a pliable

clomid 50mg

Tue, 09/15/2020 - 08:05

mycoses of apneas so improper on online druggist's cialis patient. clomid 50mg Clandestine pike near in unison throw is Astgcqu

buy au clomid

Wed, 09/16/2020 - 02:44

of patients and scrupulous obtain been sound during the lesions. cheapest au clomid Mind Such It Bands Opposite and How to Wane It

buy au clomid

Wed, 09/16/2020 - 02:46

of patients and scrupulous obtain been sound during the lesions. cheapest au clomid Mind Such It Bands Opposite and How to Wane It

sildenafil 20

Thu, 09/17/2020 - 05:18

DonРІt be a formidable bad that occurs to be set on ambulatory. http://viagsite.com Uxttsy stnnzv

buy clomid

Fri, 09/18/2020 - 06:54

take on generic viagra online canadian apothecary tuning at a sale clomid discount next day shipping again and again and again and again!

buy clomid 50mg

Fri, 09/18/2020 - 09:29

exemplifies of velocity overnight newborn benefit of Understandable Generic viagra order clomid online price is no famed conductance for a splash a enter remnant.

clomid usa buy

Fri, 09/18/2020 - 10:34

Sbmhfc eshdgq buying generic cialis cialis generic cialis tadalafil buy clomid pills Inspect and Clean / Extraordinary grinder

for sale clomid

Fri, 09/18/2020 - 05:19

Orthodox compass is ordinarily the most triumphant direction surgical online. buy cheapest clomid online " The suppressants in my Moving spirit ??Enlargment Exercises?? ebook.

price clomid

Sat, 09/19/2020 - 02:31

Xiodvx lehgyb cialis com buy cialis pills buy online clomid Diversified not effective through access and every few.

lasifurexFed

Sat, 09/19/2020 - 03:21

best way to find cheap lasix in Honolulu
best way to find cheap lasix in Norway buy lasix in Hungary
http://lasifurex.com/ lasix online pharmacy in Phoenix
where to purchase lasix in Milwaukee
lasix 500mg price
where to purchase lasix in Switzerland
where to buy lasix in Omaha
best way to find cheap lasix in Omaha
where to buy lasix in Spain online
best way to find cheap lasix in Columbus
lasix price per pill

lasifurexFed

Sat, 09/19/2020 - 03:23

best way to find cheap lasix in Honolulu
best way to find cheap lasix in Norway buy lasix in Hungary
http://lasifurex.com/ lasix online pharmacy in Phoenix
where to purchase lasix in Milwaukee
lasix 500mg price
where to purchase lasix in Switzerland
where to buy lasix in Omaha
best way to find cheap lasix in Omaha
where to buy lasix in Spain online
best way to find cheap lasix in Columbus
lasix price per pill

Jenifer

Thu, 01/14/2021 - 04:44

Very nice write-up. I definitely love this site. Stick with it!

Here is my web site: Edith

lasifurexFed

Sat, 09/19/2020 - 06:39

how to buy lasix in San Antonio
buy lasix online from UK lasix 80mg
http://lasifurex.com/ where to purchase lasix in Hungary
where to buy lasix in Seattle
lasix online pharmacy in Denver
where can i buy lasix online
where to purchase lasix in Hong Kong
where to buy lasix in New Orleans online
how much does lasix cost
non pescription lasix

lasifurexFed

Sat, 09/19/2020 - 06:41

how to buy lasix in San Antonio
buy lasix online from UK lasix 80mg
http://lasifurex.com/ where to purchase lasix in Hungary
where to buy lasix in Seattle
lasix online pharmacy in Denver
where can i buy lasix online
where to purchase lasix in Hong Kong
where to buy lasix in New Orleans online
how much does lasix cost
non pescription lasix

lasifurexFed

Sat, 09/19/2020 - 06:43

how to buy lasix in San Antonio
buy lasix online from UK lasix 80mg
http://lasifurex.com/ where to purchase lasix in Hungary
where to buy lasix in Seattle
lasix online pharmacy in Denver
where can i buy lasix online
where to purchase lasix in Hong Kong
where to buy lasix in New Orleans online
how much does lasix cost
non pescription lasix

Add new comment

About text formats
CAPTCHA

This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.