We are collectively geeked out of our frickin’ gourds to announce that Modern Times Beer will be launching our cockstaggeringly gorgeous cans throughout San Diego on October 21st.

Our four year round beers—Lomaland, a Belgian-style saison; Fortunate Islands, a hoppy wheat; Black House, an oatmeal coffee stout; and Blazing World, a hoppy amber—will be available in four packs of 16-ounce cans. Better beer stores throughout San Diego County can place orders through our wholesaler, Stone Distributing.

We chose 16-ounce cans for a whole slew of really excellent reasons, but here’s the main thing: packaged beer isn’t just for drinking alone in front of the TV. It’s for celebrating the everyday victories of a life well-lived: reaching the end of a rad hike, throwing a killer BBQ, planning a superfun picnic, completing an epic bike ride. Cans are indisputably the superior package for such situations. Perfect for Modern Times.

Cans are also the best possible package for our aroma-driven, complex, sessionable beers. Being completely opaque and immune to oxygen incursion, cans will help our beer last longer, taste fresher, and smell better.

The cans are also super purdy. Helms Workshop did a masterful job designing the packaging, and Simon Walker crafted the stunning, hand-drawn logo. With their forces combined, the Modern Times can became this frickin’ beautiful thing. We can’t keep our goddamn hands off ‘em.

So yeah, an insane amount of work went into making this possible, and we’re freaking out a little now that it’s really happening. Asking for Modern Times cans at your preferred liquor store/grocery store/bottle shop is the best way to support this crazy endeavor (they really do listen!)

And if you buy ‘em: thank you. Thank you so much. All of us at Modern Times have been pouring our entire lives into this project. Your support means the world to us.



Tue, 06/30/2020 - 08:43

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