Starting a Brewery is Mostly Not About Beer

Work on Modern Times has finally gotten to the point where it makes sense for me to start offering regular progress updates. Now that I have a building, there’s more or less a defined series of steps between here and opening day. That is a good thing.

For those of you familiar with the “I’m-starting-a-brewery” genre of blogging (and I am über-familiar, having read countless such blog posts as I ramped up this project), it’s pretty well-tread ground. So I’m going to take a slightly different approach. Rather than just updating you on the minutae of construction and licensing schedules, I’m going to dive a bit more deeply into one aspect of the process each Monday.

Today’s theme is beer, or rather, the absence of it. One of the remarkable and frustrating things about starting a brewery is that, for the most part, there’s very little beer involved.

Most of the issues I work on would be the same whether I were starting a brewery or a cardboard box factory. The first stages, fundraising and entity formation, have almost nothing to do with beer. An LLC is an LLC regardless of what it does, and money is money regardless of what it’s used for. So that was a solid 6 months during which beer was almost exclusively the provenance of my email exchanges with Mike, in which we’d hash out the recipes for the test batches he’d be brewing. That occupied about 2% of my time.

Finding a building was similar. There are the specific and somewhat exotic logistical requirements for a brewing facility (clear height, utilities, etc.), but every factory has certain needs. There was the small consideration of the tasting room but—other than occasionally asking myself, “Would anyone in their right mind come to this place for a beer?”—it wasn’t the driving force behind the location search. Finding a suitable, affordable building was far too difficult to be picky about things like ambiance or architecture. (Alright, maybe I was a little picky.)

Ordering the brewing system was probably the most beer related thing I’ve done yet, both because of the self-evident fact that it’s what we’ll make the beer with, but also because the details of the brewing system are driven in large part by beer style choices. Critical issues like lauter tun diameter, platform design, tank mix, port location, and a million others are driven by the kinds of beers that will be made on the system. (That these decisions also have many tens of thousands of dollars in immediate consequences adds some, uh, gravity to the process.) (Terrible, terrible pun.)

I’ve almost finished hashing out these issues with the help of half a dozen very knowledgeable and skilled brewing folks, and while it’s been stressful (as everything is), it’s also been quite fascinating. The good news is that tanks are set to arrive in mid-February and the brewing system in early-to-mid March. How long it will take to get the doors open after that is anyone’s guess.

Construction is next on the horizon, and while it will occupy a huge amount of time and money, it will not be particularly beer-related. Sure, the building will need to house a brewing system, but most of the struggles will undoubtedly be related to things like building codes, which are mostly the same regardless of what a business does. For instance, whether I was starting a brewery or a trapeze academy, I would have to spend a great deal of time and at least $15,000 making my bathrooms handicapped accessible.

The reality is that I work on issues like recipe formulation and test batch brewing—the tasks about which I am most passionate and enthusiastic—as a break from my “real” work, i.e. the work of starting a factory.

If all of this makes me sound like a Debby downer, my point is just to warn others who might want to start their own brewery. If your goal is to immerse yourself in beer (non-literally), consider that I spent far, far more time thinking about beer as a homebrewer and beer trader. Opening a brewery to devote yourself to beer is like opening a hospital to devote yourself to surgery.

Mercifully, the closer Modern Times gets to actually existing, the more beer-related my work becomes. Running the brewery will, of course, include countless non-beer related issues too, but hopefully by that time I won’t still be the only employee.

Comments

salma

Wed, 06/19/2019 - 11:08

https://www.surveensaniya.com/mumbai-escorts.html - Escorts service in Mumbai | Mumbai escorts girl | Independent Mumbai escorts | Call girls in Mumbai
https://www.surveensaniya.com/delhi-escorts.html - Escorts service in delhi | delhi escorts girl | Independent delhi escorts | Call girls in delhi
https://www.surveensaniya.com/bangalore-escorts.html - Escorts service in bangalore | bangalore escorts girl | Independent bangalore escorts | Call girls in bangalore
https://www.surveensaniya.com/hyderabad-escorts.html - Escorts service in hyderabad | hyderabad escorts girl | Independent hyderabad escorts | Call girls in hyderabad
https://www.surveensaniya.com/ahmedabad-escorts.html - Escorts service in ahmedabad | ahmedabad escorts girl | Independent ahmedabad escorts | Call girls in ahmedabad
https://www.surveensaniya.com/chennai-escorts.html - Escorts service in chennai | chennai escorts girl | Independent chennai escorts | Call girls in chennai
https://www.surveensaniya.com/kolkata-escorts.html - Escorts service in kolkata | kolkata escorts girl | Independent kolkata escorts | Call girls in kolkata
https://www.surveensaniya.com/goa-escorts.html - Escorts service in goa | goa escorts girl | Independent goa escorts | Call girls in goa
https://www.surveensaniya.com/surat-escorts.html - Escorts service in surat | surat escorts girl | Independent surat escorts | Call girls in surat
https://www.surveensaniya.com/pune-escorts.html - Escorts service in pune | pune escorts girl | Independent pune escorts | Call girls in pune
https://www.surveensaniya.com/jaipur-escorts.html - Escorts service in jaipur | jaipur escorts girl | Independent jaipur escorts | Call girls in jaipur
https://www.surveensaniya.com/lucknow-escorts.html - Escorts service in lucknow | lucknow escorts girl | Independent lucknow escorts | Call girls in lucknow
https://www.surveensaniya.com/kanpur-escorts.html - Escorts service in kanpur | kanpur escorts girl | Independent kanpur escorts | Call girls in kanpur
https://www.surveensaniya.com/nagpur-escorts.html - Escorts service in nagpur | nagpur escorts girl | Independent nagpur escorts | Call girls in nagpur
https://www.surveensaniya.com/indore-escorts.html - Escorts service in indore | indore escorts girl | Independent indore escorts | Call girls in indore
https://www.surveensaniya.com/bhopal-escorts.html - Escorts service in bhopal | bhopal escorts girl | Independent bhopal escorts | Call girls in bhopal
https://www.surveensaniya.com/patna-escorts.html - Escorts service in patna | patna escorts girl | Independent patna escorts | Call girls in patna
https://www.surveensaniya.com/vadodara-escorts.html - Escorts service in vadodara | vadodara escorts girl | Independent vadodara escorts | Call girls in vadodara
https://www.surveensaniya.com/agra-escorts.html - Escorts service in agra | agra escorts girl | Independent agra escorts | Call girls in agra
https://www.surveensaniya.com/nashik-escorts.html - Escorts service in nashik | nashik escorts girl | Independent nashikescorts | Call girls in nashik
https://www.surveensaniya.com/meerut-escorts.html - Escorts service in meerut | meerut escorts girl | Independent meerut escorts | Call girls in meerut
https://www.surveensaniya.com/rajkot-escorts.html - Escorts service in rajkot | rajkot escorts girl | Independent rajkot escorts | Call girls in rajkot
https://www.surveensaniya.com/varansi-escorts.html - Escorts service in varanasi | varanasi escorts girl | Independent varanasi escorts | Call girls in varanasi
https://www.surveensaniya.com/srinagar-escorts.html - Escorts service in srinagar | srinagar escorts girl | Independent srinagar escorts | Call girls in srinagar
https://www.surveensaniya.com/aurangabad-escorts.html - Escorts service in aurangabad | aurangabad escorts girl | Independent aurangabad escorts | Call girls in aurangabad
https://www.surveensaniya.com/allahabad-escorts.html - Escorts service in allahabad | allahabad escorts girl | Independent allahabad escorts | Call girls in allahabad
https://www.surveensaniya.com/ranchi-escorts.html - Escorts service in ranchi | ranchi escorts girl | Independent ranchi escorts | Call girls in ranchi
https://www.surveensaniya.com/coimbatore-escorts.html - Escorts service in coimbatore | coimbatore escorts girl | Independent coimbatore escorts | Call girls in coimbatore
https://www.surveensaniya.com/jabalpur-escorts.html - Escorts service in jabalpur | jabalpur escorts girl | Independent jabalpur escorts | Call girls in jabalpur
https://www.surveensaniya.com/udaipur-escorts.html - Escorts service in udaipur | udaipur escorts girl | Independent udaipur escorts | Call girls in udaipur
https://www.surveensaniya.com/dehradun-escorts.html - Escorts service in dehradun | dehradun escorts girl | Independent dehradun escorts | Call girls in dehradun
https://www.surveensaniya.com/noida-escorts.html - Escorts service in noida | noida escorts girl | Independent noida escorts | Call girls in noida
https://www.surveensaniya.com/bhubaneswar-escorts.html - Escorts service in bhubaneswar | bhubaneswar escorts girl | Independent bhubaneswar escorts | Call girls in bhubaneswar
https://www.surveensaniya.com/gurgaon-escorts.html - Escorts service in gurgaon | gurgaon escorts girl | Independent gurgaon escorts | Call girls in gurgaon
https://www.surveensaniya.com/kota-escorts.html - Escorts service in kota | kota escorts girl | Independent kota escorts | Call girls in kota
https://www.surveensaniya.com/raipur-escorts.html - Escorts service in raipur | raipur escorts girl | Independent raipur escorts | Call girls in raipur
https://www.surveensaniya.com/jodhpur-escorts.html - Escorts service in jodhpur | jodhpur escorts girl | Independent jodhpur escorts | Call girls in jodhpur
https://www.surveensaniya.com/gwalior-escorts.html - Escorts service in gwalior | gwalior escorts girl | Independent gwalior escorts | Call girls in gwalior
https://www.surveensaniya.com/andheri-escorts.html - Escorts service in andheri | andheri escorts girl | Independent andheri escorts | Call girls in andheri
https://www.surveensaniya.com/bandra-escorts.html - Escorts service in bandra | bandra escorts girl | Independent bandra escorts | Call girls in bandra
https://www.surveensaniya.com/borivali-escorts.html - Escorts service in borivali | borivali escorts girl | Independent borivali escorts | Call girls in borivali
https://www.surveensaniya.com/dahisar-escorts.html - Escorts service in dahisar | dahisar escorts girl | Independent dahisar escorts | Call girls in dahisar
https://www.surveensaniya.com/goregaon-escorts.html - Escorts service in goregaon | goregaon escorts girl | Independent goregaon escorts | Call girls in goregaon
https://www.surveensaniya.com/jodeshwari-escorts.html - Escorts service in jodeshwari | jodeshwari escorts girl | Independent jodeshwari escorts | Call girls in jodeshwari
https://www.surveensaniya.com/juhu-escorts.html - Escorts service in juhu | juhu escorts girl | Independent juhu escorts | Call girls in juhu
https://www.surveensaniya.com/kandivali-escorts.html - Escorts service in kandivali | kandivali escorts girl | Independent kandivali escorts | Call girls in kandivali
https://www.surveensaniya.com/malad-escorts.html - Escorts service in malad | malad escorts girl | Independent malad escorts | Call girls in malad
https://www.surveensaniya.com/vileparle-escorts.html - Escorts service in vileparle | vileparle escorts girl | Independent vileparle escorts | Call girls in vileparle
https://www.surveensaniya.com/kurla-escorts.html - Escorts service in kurla | kurla escorts girl | Independent kurla escorts | Call girls in kurla
https://www.surveensaniya.com/thane-escorts.html - Escorts service in thane | thane escorts girl | Independent thane escorts | Call girls in thane
https://www.surveensaniya.com/dadar-escorts.html - Escorts service in dadar | dadar escorts girl | Independent dadar escorts | Call girls in dadar
http://www.bhumichawdhary.com | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.anugoyalescorts.com | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.teenaroy.net | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.kaminisharma.in | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.blueace.in | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.jiyamalik.in | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.neesaroy.com | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.devikaverma.co.in | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.priyabangaloreescort.in | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.bangaloresupermodels.com | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.haveme.in | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.urmisehgal.in | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.datewithme.co.in | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.anuskajain.com | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.royalbangaloreescorts.com | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.yamigupta.co.in | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.babby.co.in | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore
http://www.bangalorefemaleescorts.com | Independent Bangalore escorts | escorts service in Bangalore | Bangalore escorts service | Call girls in Bangalore

http://www.saniyaescort.com | Independent Ahmedabad escorts | escorts service in Ahmedabad | Ahmedabad escorts service | Call girls service in Ahmedabad
http://www.5starnightescorts.com | Independent Ahmedabad escorts | escorts service in Ahmedabad | Ahmedabad escorts service | Call girls service in Ahmedabad
http://www.super30ahmedabadescorts.com | Independent Ahmedabad escorts | escorts service in Ahmedabad | Ahmedabad escorts service | Call girls service in Ahmedabad
http://www.mumbaimodelsescorts.com | Mumbai escorts service | escorts service in Mumbai | Independent Mumbai escorts | call girls in Mumbai
http://www.salmakazi.co.in | Udaipur escorts | Udaipur escorts service | escorts service in Udaipur | call girls in Udaipur

- Udaipur escorts | Call girls in Udaipur | escorts service in Udaipur | Udaipur escorts girl service
http://diyagupta.com/pune-escorts.html - Pune escorts | Call girls in Pune | escorts service in Pune | Pune escorts girl service
http://diyagupta.com/kolkata-escorts.html - Kolkata escorts | call girls in Kolkata | escorts service in Kolkata | kolkata escorts girl service
http://diyagupta.com/jaipur-escorts.html - Jaipur escorts girl service | escorts service in jaipur | call girls in jaipur | independent jaipur escorts
http://diyagupta.com/gurgaon-escorts.html - gurgaon escorts girl service | escorts service in gurgaon | call girls in gurgaon | independent gurgaon escorts
http://diyagupta.com/noida-escorts.html - noida escorts girl service | escorts service in noida | call girls in noida | independent noida escorts
http://www.payalroy.comcall girls service in Faridabad | Faridabad escorts service | Faridabad call girls service | housewife call girls in Faridabad
http://diyagupta.com/goa-female-escorts-photo.html - Goa escorts service | escorts services in Goa | call girls in goa | independent goa escorts
http://www.yamithakur.com/russian-call-girls-in-faridabad.html - russian call girls service in faridabad | faridabad escorts service | faridabad call girls |independent faridabad escorts
http://diyagupta.com/ahmedabad-escorts.html - ahmedabad hifi escorts | call girls in ahmedabad | escorts service in ahmedabad
https://www.faridabadescorts.co.incall girls service in faridabad | faridabad escorts girl service | escorts service in faridabad
https://www.surveensaniya.commumbai perfect escorts girl | escorts service in mumbai | call girl service in mumbai

https://www.payalroy.comcall girls service in faridabad | faridabad call girls | escort service in faridabad | faridabad escorts service
http://www.madamjuhi.com - call girls service in faridabad | faridabad call girls | escort service in faridabad | faridabad escorts service
http://www.ankitabhattacharya.comIndependent mumbai escorts | escorts service in mumbai | Mumbai escorts service | call girls in mumbai
http://www.riyadubey.comIndependent mumbai escorts | escorts service in mumbai | Mumbai escorts service | call girls in mumbai
http://garimachopra.comIndependent mumbai escorts | escorts service in mumbai | Mumbai escorts service | call girls in mumbai
http://www.rimakapoor.comIndependent mumbai escorts | escorts service in mumbai | Mumbai escorts service | call girls in mumbai
http://www.hiralsharma.comIndependent mumbai escorts | escorts service in mumbai | Mumbai escorts service | call girls in mumbai
http://ajnalijha.comIndependent mumbai escorts | escorts service in mumbai | Mumbai escorts service | call girls in mumbai

abbakWouri

Fri, 07/05/2019 - 09:22

test

Robertbruck

Fri, 07/05/2019 - 11:32

see post cialis how long does cialis last 20 mg

Robertbruck

Fri, 07/05/2019 - 11:33

see post cialis how long does cialis last 20 mg

Robertbruck

Sat, 07/06/2019 - 01:20

visit this website cialis coupon how to get a prescription for cialis online

Robertbruck

Sat, 07/06/2019 - 01:22

visit this website cialis coupon how to get a prescription for cialis online

Robertbruck

Sat, 07/06/2019 - 05:43

pop over to this web-site cialis cialis vs viagra recreational use

abbakWouri

Sun, 07/07/2019 - 12:44

test

Add new comment

This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.