We’re Opening A Tasting Room in North Park

Surprise! Pretty wild. We’re stoked.

Here’s the deal: a couple of months ago, the folks developing The North Parker building at the corner of 30th St and Upas got in touch with me. They thought we might be a good fit for the last remaining commercial space on the ground floor of the building.

I was highly skeptical, and in fact, I didn’t return their call for a month. I wasn’t even remotely in the market for another project, being plenty busy with our existing tasting room and, ya know, running the brewery, which is only six months old and needier than a dozen shrieking baby marmots.

But I ended up meeting with them, and, well, here we are, announcing our second tasting room, The North Park Flavordome.

Here’s what convinced me to do it:

The other tenants. We’ll be in the same building as Underbelly 2, Tacos Perla (the taco place from the very cool people who brought you The Pearl Hotel), and Influx coffee. As a North Park resident, I’m just hugely excited about what those businesses will bring to my neighborhood, and I wanted to be a part of it. The folks from Consortium (Underbelly) and LWP Group (La Perla) played a key role in convincing Jonathan Segal (the architect/developer) that we would be a good fit for the space, which made me feel hugely welcomed and honored since I have so much respect for what they do. I really feel that they’re collectively making San Diego a better, more interesting city to live in, and I want to help them do it.
The location. We’ll have a tasting room on 30th St.—‘Murica’s Finest Beer Motorway—or whatever they’re calling it. Seriously, 30th St. has a national reputation as a craft beer destination, and this gives Modern Times a big, beautiful showcase right on it. But I wouldn’t do it if I weren’t totally confident that this will also be a boon to the places in the neighborhood that already carry our beer by helping us build a local fan-base. Win-win.
The building. I’m convinced that the building will really help activate the southern section of 30th St in North Park. There are already great businesses around the 30th/Upas intersection, but The North Parker is going to help build critical mass, which will benefit everyone in the area. On a philosophical level, I’m also fully on-board with the idea that multi-story, mixed use buildings are the most sustainable, desirable form of development in a city that suffers from a major excess of sprawl. I only wish it were taller.
The space itself. It’s going to be really, really cool. There’s 1,624 sq ft of interior space and two of the walls are made entirely of glass, with views right onto 30th St and into the lovely main walkway to the complex. There’ll also be two sizable outdoor seating areas, and if there’s anything San Diego desperately needs more of, it’s great places to drink local beer outdoors. Seriously, how is it that San Francisco and New York—cities with often lousy, depressing weather—have more good outdoor drinking spaces than San Diego? This must change, and we will help make it so. We’ll have 16 taps, and the space will be decorated in the gonzo DIY spirit of the Lomaland Fermentorium.

So that’s pretty much all the news for now. The project is in the very early stages, and we have a great deal of work left to do. I will hazard a guess that we will be open sometime in the spring/summer, but beyond that, there are just too many unknowns for me to say anything with authority.

Comments

Omar Passons

Wed, 01/15/2014 - 12:32

Well, this is welcome news. You may experience some bumps with the immediate neighbors who are worried about parking but I think there are fixes for that issue. Several people have been talking about a residential parking permit to help people with houses park down there, so just a heads up that might be on its way. It's not that people are anti-business, but if you have a young kid or an elderly parent, parking close to home is important. I have more to offer but will email you. As a resident within walking distance of your new location, I am personally quite elated for the whole project!

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Wed, 01/15/2014 - 12:52

Awesome news! Can't wait!

Grant Tondro

Wed, 01/15/2014 - 12:54

While I'm sure their will be growing pains due to you being pulled in so many directions, I think this will be awesome. Let me know if I can help in any way!

Mari

Wed, 01/15/2014 - 12:57

GREAT NEWS!!! Congrats on your success and expansion! Love you MT!

paul jamason

Wed, 01/15/2014 - 01:00

Congratulations! Can't wait.

Kristen Leitao

Wed, 01/15/2014 - 01:07

Awesome! Can't wait! And seriously, how is it that San Diego doesn't have an overabundance of beer-slinging patios! I think there are more in Seattle (my home-town)! I'm probably exaggerating.

Juan Villa

Wed, 01/15/2014 - 01:42

Looks like this will be an awesome spot to chill and have a great brew. Congrats guys

Dave

Wed, 01/15/2014 - 01:47

I am so excited for that complex to get going. What a great addition!

Brian Hardyman

Wed, 01/15/2014 - 02:23

This is gonna be great!

Matthew

Wed, 01/15/2014 - 02:38

Welcome to the neighborhood! We work in the white cement house directly behind the North Parker. This is great news! Heard about this from a coworker that is a big supporter.

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Wed, 01/15/2014 - 03:54

Same islande new tasting room

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Wed, 01/15/2014 - 04:20

Dude, totally awesome! I think you made a wise decision.

Adam

Wed, 01/15/2014 - 04:51

Awesome! I'll be biking over to get a growler filled once you open the doors.

Hans

Wed, 01/15/2014 - 10:26

This is great news. Love what you've brought to the Sports Arena area and now NoPk will know what I've been telling them about! Contact me if I can lend a hand in your build out with graphics/finishes.

Kevin

Wed, 01/15/2014 - 10:30

4 blocks from home. Excellent!

Dave Dennen

Thu, 01/16/2014 - 06:32

If you have time to do this, then clearly you are capable of more. So I am no longer surprised by the accomplishments and growth you have so far attained. Congrats, Jacob. You are doing a bang-up job. Keep it up. I'll be drinking!

Anthony

Thu, 01/16/2014 - 12:15

Hey I just wanted to say I think it is great your brewery is getting into the 30th street beer scene, MT will be my new starting point for pub crawls!

Pat

Fri, 01/17/2014 - 10:51

This is awesome! What post it mural will decorate the walls of the new place?

northparkbeerguy

Fri, 01/17/2014 - 03:20

Happy for your new venture and its been great seeing (and drinking) your beers in NP bars. But as a homeowner in the area, I'm very concerned about the lack of planning as far as parking and traffic goes. From what I heard, there will only be 1 parking spot per unit in the North Parker (as creative a name as the architecture) and no spots for the (now) 4 confirmed retail spots. Traffic and parking are already an issue at that intersection, but I'm worried things are just getting worse.
As a business owner and someone passionate about livable cities, I hope you can get creative with your business to provide a way to support people (like me) who will be walking or biking to your establishment. Maybe something analogous to validating parking? Show your bike for free taster?

MsMargo

Fri, 01/17/2014 - 06:46

The new location was featured in this week's San Diego Eater: http://sandiego.eater.com/archives/2014/01/15/modern-times-beer-plans-n…

Jose Mendoza

Wed, 01/22/2014 - 12:22

I would love to be a part of the Team. North Parkians are awesome and Modern Times is a Perfect fit.

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Wed, 01/22/2014 - 02:56

SUPER fab!

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Sat, 02/15/2014 - 07:29

Can't wait!! It's gonna be right behind my house,literally right behind!!

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We live right down the street and can't wait to make this place our new spot! We are so excited to have you guys in the neighborhood.

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