We can agree that getting your paws on some brand new special release beers is downright delightful; we can also probably agree that the pick-up reservations have been tricky to navigate...UNTIL NOW. We're implementing an entirely new reservation system and pickup policy, starting today. It's significantly easier to use than the last system, and best of all, reservations are no longer required for pickups. While no longer required, we still highly encourage them; people with reservations will receive priority over those without them.
In addition to being in the midst of one of the craziest, most difficult eras to navigate in recent memory, a lot has been going down for MT. As of this very moment, we are up to EIGHT locations on the West Coast, including one MANY years in the making (*cough* Anaheim), with distribution in TEN states. It’s a glorious, magical beverage empire, and it’s a lot to keep track of as a guest. Ergo, We’re here to break it down for you, location-by-location, south to north, with all the important stats, fun facts, & need-to-knows.
Here’s some seriously huge, immensely consequential news: we’ve signed a distribution agreement with Stone Distributing. Together, we’re launching Modern Times Beer throughout San Diego in the coming weeks.
Here’s the plan: our beer will be available to retailers through Stone starting June 24th. The week of July 8th will be our official launch week, for which we’re planning a slew of spectacular, invigorating events featuring our crew of marvelously entertaining brewers.
So all of you who have been emailing me about carrying our beer at your bar/restaurant/liquor store? Talk to your Stone sales rep ASAP. If you don’t know who your rep is, you can find them here.
Well, it’s been over 17 months since I left my job at Stone to begin work on Modern Times, and we (this has officially gone from an “I” to a “we” project) are finally making beer. Fuck yeah.
17 months sounds (and feels) like an enormous amount of time, but the construction phase of this project has actually been relatively short: just ~6 months from the time I took possession of the building until now. By almost any measure, that’s pretty speedy for turning a giant vacant warehouse into a functioning 30bbl brewery.
Whoa has a lot happened since my last update. As shameful as it is to have fallen behind on updating you, it’s made less shameful by the fact that we’ve made a ton of progress on getting this motherfucker open.
Since there’s so much to cover, I’m just going to run through it:
Who: Modern Times Beer
What: A Kickstarter campaign
When: RIGHT NOW, ending April 30th
Why: Six months of determined fundraising got me enough capital to get Modern Times off the ground. But by working together on this crowdfunding campaign, we can make Modern Times so much more than just the bare minimum. We can make it a truly spectacular space, a producer of devastatingly tasty sours, and a metronomically consistent producer of high quality beer.
The process of opening Modern Times has gone from “constant high level of work” to “feverish attempt to finish everything as quickly as possible.” The reason: we finally received our building permits.
Up until that point, we’d done virtually everything we could without permits and were struggling a bit to stay busy on the construction side (admin & brewing remained insanely busy). With permits in hand, it’s now a race to the finish.
I’m so excited I might pee a little. Why? Because I still can’t quite believe I managed to land these three guys.
Were you a journalist for a major publication wanting to write about us, you might say Modern Times is “positively stocked with an almost unbelievable combination of creativity & experience.” But, ya know, go with whatever works.
Here’s a cool thing: as far as I can tell, we’ll be the second brewery in the country to roast our own coffee (the first appears to be Two Brothers in Chicago).
That little fire engine red machine is an Ambex YM-2, an introductory-level roaster than can handle a beastly 5 lbs of green coffee at a time. It’s far from the fanciest roaster you can buy, but I found it on Craigslist and the price was right.
An interested observer recently emailed me with a few questions about what I have planned for Modern Times in the short and medium term after we open. With his permission, I’ve chosen to answer here on the blog since others might be interested in the answers too.
Our inquisitor starts off by saying, “I’m rather curious where you foresee Modern Times after the honeymoon period,” which immediately made me think, “We should be so lucky!”