Back

2012 was a big year for Modern Times because it started to exist. On January 13th, 2012 I left my job at Stone Brewing Co. to wade full-time into the messy slog of building a beer factory from the ground up.

The ensuing 12 months consisted mostly of long stretches of hyper-anxiety dotted by brief moments of elation. I haven’t been shy about this, and a few people have pointedly questioned why I’m not constantly stoked out of my freakin’ gourd to be following my dream. In almost every case, these are people who have either never started a business or have profoundly delusional financial instincts.

And while many new business/brewery start-up blogs are a flurry of excited exclamation points, I know that’s not the reality. Several people have tried to convince me that it’s just me, that all the other new business owners are relentlessly upbeat cheerleaders for their fledgling enterprises. But I talk to the founders of new breweries all the time, and what I hear is the opposite.

They often feel obligated to maintain a positive façade because they believe that’s how marketing is supposed to work, but personally, they’re a wreck. The owner of one (excellent) new brewery told me that he survived on nothing but Clif Bars, gum, and Red Bull for six months. The anxiety in his voice was so intense I worried for his well being, and I handn’t even met the guy. Probably because my background is in social media marketing, I feel like my only obligation is to give people a look behind the scenes, no matter how messy it is back here.

So from a personal perspective—which is also essentially the perspective of Modern Times, since I remain the only employee—2012 has been incredibly taxing. But, the result of all that stress and panic has been pretty momentous.

First, I roped Mike Tonsmiere into working with me on developing recipes, and perhaps, if everything goes swimmingly, coming to work for the brewery. Since then, we’ve worked on a lot of recipes together, producing several very promising beers and at least one outstanding beer.

Second, I went from being an unemployed guy with a business plan to a guy with $1.25 million of investor money and a business plan. Fundraising was harrowing, but I pulled it off with assistance from several other people. Obviously, that has made the rest possible.

Third, I found and leased a 12,540 sq. ft. industrial building in Point Loma. It would be difficult to overstate how challenging it was to locate a building in the urban core of San Diego suitable for a production brewery, and the search often ventured into absurdity. But again, with the help of others, I got a killer building in a convenient location.

Fourth, I hired a contractor and an architect; I also ordered a brewing system. These were difficult and extremely expensive decisions, easily adding up to more money than I’ve earned in my entire life. But I feel like I ended up making the right choices even though they were made under tremendous pressure.

Fifth, we began construction, and I applied for a brewing license. And that’s where we are now.

So from 10,000 feet, that looks like pretty good progress for 12 months, and even though it’s been trench warfare on the ground, I’m thrilled to have made it this far, this fast.

Comments

jftehBah

Thu, 05/28/2020 - 09:03

best free antivirus for windows 10 [url=https://xantivirusx.com/] free antivirus download[/url] https://xantivirusx.com/ - avastsvc.exe avast antivirus service 100% free dating sites no fees [url=https://onlinedatingwow.com/] dirty dating live[/url] https://onlinedatingwow.com/ - trans dating publishers clearing house sweepstakes [url=https://supersweepstakesx.com/] prizegrab sweepstakes[/url] https://supersweepstakesx.com/ - sweepstakes advantage

jusovBah

Sat, 05/30/2020 - 07:42

antivirus free download [url=https://xantivirusx.com/] antivirus free download[/url] https://xantivirusx.com/ - free norton antivirus download 2019 silver singles dating site [url=https://onlinedatingwow.com/] our time dating website[/url] https://onlinedatingwow.com/ - ourtime dating site pch sweepstakes #8800 [url=https://supersweepstakesx.com/] what is a sweepstakes?[/url] https://supersweepstakesx.com/ - bassmaster fish with randy howell sweepstakes

Joseph455

Mon, 06/01/2020 - 02:39

Kroger SecureWEB is the authorized and secure employee portal introduced for the registered employees and associates of the company, where the registered users from the company are allowed to access company data, business information, and employees’ personal data online.
http://greatpeoplemez.com/kroger-secureweb/

dhhpuPlers

Mon, 06/01/2020 - 08:58

Viagra in bulk to buy from the manufacturer the opportunity to order quality medicines at the lowest cost in Russia.By the mechanism of action and duration.When You Push An Old Lady Down In The Cross Walk.The cause of an erection can only be what excites you, and Viagra is just a means of achieving it for men with symptoms of impotence.Generic Viagra has a powerful stimulant effect on the body. online viagra PDE5 is an enzyme found in the smooth muscles of the cavernous body, in the smooth muscles of the vessels of internal organs, in skeletal muscles, platelets, kidneys, lungs and cerebellum.It strengthens the erection quickly the speed of the appearance of support is record - only 30 minutes and gently, which minimizes the risk of the appearance of the bugs to the minimum.In other words, after the appearance of a natural sexual desire, there comes an erection.Measuring airway wall thickness remains a challenge, and because CT scanning is incapable of analyzing the airway composition, it cannot distinguish between true increase in airway wall thickness from remodeling and the effects of bronchoconstriction that will increase airway area for a given lumen size.Buy Cheap Generic Viagra From Canada Online. [url=https://pharm-usa-official.com/#]viagra 100mg [/url] But sceptics remain.Sex was great, the tablet acted for about 4 hours.Muscle because, should; dysfunction effectively thus levitra, human prior can.It s about intention and putting some energy toward it.The best option of buying is to see, touch, measure. https://pharm-usa-official.com - viagra prices He takes two tabs and is rock hard for a very long time.The drug is valid for 4 hours.All the indispensable information about popular, required and effective ED pills is offered here.People should also avoid certain antifungal medications and antibiotics when taking Cialis.At the beginning of the Paleozoic plates, which make up Northern Eurasia, began to move to the north.

ksjnxBah

Mon, 06/01/2020 - 10:04

avastsvc.exe avast antivirus service [url=https://xantivirusx.com/] norton antivirus[/url] https://xantivirusx.com/ - free norton antivirus download 2019 free dating websites [url=https://onlinedatingwow.com/] nudist dating[/url] https://onlinedatingwow.com/ - trans dating what is a sweepstakes? [url=https://supersweepstakesx.com/] bassmaster fish with randy howell sweepstakes[/url] https://supersweepstakesx.com/ - contestgirl sweepstakes

ksjnxBah

Mon, 06/01/2020 - 10:06

avastsvc.exe avast antivirus service [url=https://xantivirusx.com/] norton antivirus[/url] https://xantivirusx.com/ - free norton antivirus download 2019 free dating websites [url=https://onlinedatingwow.com/] nudist dating[/url] https://onlinedatingwow.com/ - trans dating what is a sweepstakes? [url=https://supersweepstakesx.com/] bassmaster fish with randy howell sweepstakes[/url] https://supersweepstakesx.com/ - contestgirl sweepstakes

ibyqnPlers

Mon, 06/01/2020 - 08:02

This includes information regarding your heart and blood pressure and will be 100 confidential.Viagra, Cialis and Levitra do not affect the activity of your brain.And the singer broke up with the father of the youngest child immediately after the birth.In fact, low libido in women is a complex issue, with a wide range of potential causes.Specifically, Xanax has been shown to markedly increase blood flow and activity in the nucleus accumbens, possibly generating effects such as euphoria, disinhibition, impulsivity, risk-taking, and addiction. viagra buy Is the effect time available arousal arteries adequate some sildenafil dose pde1, reach aspects and.Therefore, we are thrilled to let you choose from a variety of ways to accrue your benefits from clicking home the legendary blue pill and then some.Vitamin A brings luster to your hair and also softens its texture.Buy an over the counter ED treatment in a couple of clicks.These can be a few hours, a full-day, or even longer. [url=https://pharm-usa-official.com/#]viagra 100mg [/url] 99 8 tablets 50mg 34.Since May, the store at the addressThe building s amenities include room laundry and dry cleaning services and a house car for the building, Pisor said.I want to note that according to the research of the drug there are no negative reactions of the body when combined with small doses of heavy alcohol.Addyi flibanserin was approved in August 2015 to treat low sex drive -- generalized hypoactive sexual desire disorder HSDD in pre-menopausal women. https://pharm-usa-official.com - viagra prices And the erection doesn't come.Women with reduced libido suffer from relationships, their self-esteem decreases.The brand or innovator drugs are those which are newly discovered and developed over time with the help of heavy investment which include heavy cost at each stage of development and production.Weighing the benefits and risks of Cialis versus Viagra requires some basic knowledge of each.It is allowed to take together with alcohol however it is necessary to observe the measure when drinking alcohol.

efodxBah

Wed, 06/03/2020 - 04:19

cialis buy online
[url=https://paydailoanz.com/cialis.php] cialis pill[/url]
https://paydailoanz.com/cialis.php - cialis generic
tadalafil 10 mg
[url=https://paydailoanz.com/tadalafil.php] tadalafil 10mg[/url]
https://paydailoanz.com/tadalafil.php - cialis tadalafil
online levitra
[url=https://paydailoanz.com/levitra.php] levitra 20mg[/url]
https://paydailoanz.com/levitra.php - levitra dosage
levitra dosage
[url=https://cbdoilnumber1.com/levitra/ ] online levitra[/url]
https://cbdoilnumber1.com/levitra/ - levitra online
cialis pill
[url=https://cbdoilnumber1.com/cialis/ ] cialis prices[/url]
https://cbdoilnumber1.com/cialis/ - cialis tadalafil

ihmazBah

Wed, 06/03/2020 - 07:40

tadalafil cialis
[url=https://paydailoanz.com/cialis.php] cialis 20mg[/url]
https://paydailoanz.com/cialis.php - cialis reviews
tadalafil 10 mg
[url=https://paydailoanz.com/tadalafil.php] buy tadalafil[/url]
https://paydailoanz.com/tadalafil.php - buy tadalafil online
generic levitra
[url=https://paydailoanz.com/levitra.php] viagra vs cialis[/url]
https://paydailoanz.com/levitra.php - cialis 20mg
levitra pills
[url=https://cbdoilnumber1.com/levitra/ ] levitra online[/url]
https://cbdoilnumber1.com/levitra/ - levitra 20mg
cialis price
[url=https://cbdoilnumber1.com/cialis/ ] cialis pill[/url]
https://cbdoilnumber1.com/cialis/ - canadian pharmacy cialis

Esthertep

Wed, 06/03/2020 - 01:14

Qfcyxp cymjtz Buy cialis cvs pharmacy

Esthertep

Wed, 06/03/2020 - 01:16

Qfcyxp cymjtz Buy cialis cvs pharmacy

csrtuBah

Thu, 06/04/2020 - 05:15

buying cialis online safely
[url=https://paydailoanz.com/cialis.php] cialis buy online[/url]
https://paydailoanz.com/cialis.php - viagra vs cialis
tadalafil generic
[url=https://paydailoanz.com/tadalafil.php] generic name for cialis[/url]
https://paydailoanz.com/tadalafil.php - tadalafila
levitra
[url=https://paydailoanz.com/levitra.php] levitra dosage[/url]
https://paydailoanz.com/levitra.php - levitra pills
viagra vs cialis
[url=https://cbdoilnumber1.com/levitra/ ] cialis 20mg[/url]
https://cbdoilnumber1.com/levitra/ - levitra generic
cialis 20mg
[url=https://cbdoilnumber1.com/cialis/ ] online cialis[/url]
https://cbdoilnumber1.com/cialis/ - cialis generic online

Esthertep

Thu, 06/04/2020 - 10:21

Nghzcx bhunkb cvs pharmacy canada online pharmacy

eyjorPlers

Wed, 06/10/2020 - 07:19

doubleu casino on facebook
[url=https://playcasinoslotsx.com/ ]hollywood casino [/url]
https://playcasinoslotsx.com - palms casino vegas unstatus quo
apple cider vinegar weight loss
[url=https://weight-loss-blogs.com/ ]weight watchers [/url]
https://weight-loss-blogs.com - weight calculator
how to make money from home
[url=https://make-money-blogs.com/ ]how to make money from home [/url]
https://make-money-blogs.com - how to earn money online

eyjorPlers

Wed, 06/10/2020 - 07:21

doubleu casino on facebook
[url=https://playcasinoslotsx.com/ ]hollywood casino [/url]
https://playcasinoslotsx.com - palms casino vegas unstatus quo
apple cider vinegar weight loss
[url=https://weight-loss-blogs.com/ ]weight watchers [/url]
https://weight-loss-blogs.com - weight calculator
how to make money from home
[url=https://make-money-blogs.com/ ]how to make money from home [/url]
https://make-money-blogs.com - how to earn money online

Esthertep

Wed, 06/10/2020 - 11:33

Wzttmx ofodta Buy cialis online canadian online pharmacy

Esthertep

Wed, 06/10/2020 - 09:05

Mbzhby flfblt Cialis next day canadian pharmacy

Esthertep

Thu, 06/11/2020 - 02:21

Dtsekc zfzyrp Cialis for sale canadian pharmacy online